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Market Information From Steve Cartisano

 


IPO

IPO, also known as the initial public offering, is a process by which a privately owned company becomes a public enterprise. The emanation of IPO is significant for the growth of a business. Apart from providing immediate capital for financing various expansion and improvement activities, an IPO also increases the credibility of the company and provides it requisite exposure to attract more business opportunities. Furthermore, an IPO helps the company to catch the attention of the finest management talent available by providing them some incomparable incentives to work in a consummate manner for the benefit of the company. In simple words, an IPO is the most viable means to increase the public valuation of a small business entity.

Despite its advantages, issuing an IPO is usually a time-intensive and expensive process. Before initiating the IPO process, you have to determine whether your company qualifies for it or not. Many of the biggest players in the industry believe an IPO is suitable for you only if your company fulfills the following criteria:

· Has the capability to register consistent growth at the rate of at least 20 percent for the next five years.

· Is able to generate annual sales of $10 to $20 million with the margin of profit at $1 million.

· Has the ability to perform better than the competitors.

· Deals in products or services that the public is aware of.

· Can meet all the financial audit requirements with ease.

· Has an experienced and dedicated management team to workout as well as maintain the growth.

· And last, but not the least has a good underwriting team of PR consultants, underwriters, attorneys, accountants, financial printers and IPO specialists.

Once you have gauged the capability as well as the capacity of your company, you should set out to find a good investment banker to kick-start the IPO process. The investment banker forms the foundation of any IPO process, hence it is worthwhile to devote a bit of your time to conduct thorough research. While selecting an investment banker, consider his reputation, experience in handling projects of similar size, underwriting experience and arrangements, and record of the quality of post-service support. As you would be considering bids from several investment bankers, therefore don’t forget to take into account the valuation of the company and the share price that the bidders have recommended.

Apart for the underwriter, you would also require attorneys to mediate between your company and the Securities and Exchange Commission (SEC) as well as provide advice on all legal issues, and accountants to take care of all the financial formalities. Once, your IPO team is in place, you would have to get the registration statement prepared in accordance to the guidelines issued by the SEC. A typical registration statement must contain the following information:

· Detailed information about the company.

· All the details about the products and services that your company provides.

· In depth information about the officers and directors of the company.

· Details about all the related party transactions.

· Recognition and classification of principal shareholders of the company.

· Audited financial statements.

· All the risk factors involved.

· How the company would be using the capital generated from the IPO.

The SEC may take 30 to 60 days to review your registration statement. During this period, also called cooling off period, the SEC would conduct thorough investigation to know the true capabilities of your company. While the SEC reviews your IPO proposal, you together with your underwriting team can prepare the red herring prospectus where you have to spell out details about your company and all the risk factors involved with your IPO, and hold road shows to grab the attention of the stock brokers and other investors. As soon as the SEC approves your registration statement, the IPO is listed for trading.

The biggest draw of going public via the IPO is the cost, which can be as high as 25 percent of the company’s equity. Moreover, during the IPO process, the entire management of the company will remain immersed in preparing the registration statement, taking stock of the market and holding road show. As the result the normal functioning of the company would be drastically affected. Some other major drawbacks of an IPO are:

· Confidential information of the company would become public.

· The shareholders would interfere in day-to-day operations.

· As unanimous approval of board of directors would be required, it would be difficult to make decisions quickly and effectively.  

· The company would face undue pressure to perform well in a short term.

· The company would have to bear unwarranted expenses while trying to fulfill additional reporting requirements.

If you intend a future merger or acquisition, then IPO is certainly for you. However, before you head for an IPO take necessary steps to protect your distinctive products and services.  

   

Dominion Worldwide Capital Investment Group, Ltd.
10421 S. Jordan Gateway
Suite 600
South Jordan, UT 84095
801.495.7099 phone
801.495.4071 fax